Bryce Peake is Vice President of Decision Science at Domino’s, where he leads the development of AI-powered customer experiences, advanced analytics, and research-driven insights. His work focuses on translating complex data science and personalization methods into practical, scalable tools that enhance consumer engagement and drive business growth. Over the course of his career, Bryce has designed and deployed innovations across media, hospitality, and quick-service restaurants, including AI-driven personalization at Domino’s, large-scale content optimization at NBCUniversal, and natural language processing systems for customer experience at Hilton. His approach blends technical expertise with strategic vision, ensuring that AI and analytics directly inform creative decisions, brand strategy, and customer loyalty.
Bryce earned an MA in cultural analysis from Brandeis University and a PhD in communication science and linguistic anthropology from the University of Oregon. His academic work explores decision science, AI ethics, and the cultural dimensions of personalization. He has published on synthetic audiences and the political economy of data, bringing together industry practice and scholarly analysis to prepare students and practitioners for leadership in AI-driven organizations.
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