Andria Godfrey is the Senior Director of Vertical Solutions at Epsilon, where she leads data and identity product development and global go-to-market initiatives. Andria’s work at Epsilon is focused on providing the travel and tourism industry with future-proofed data solutions that enable sustainable tourism development. With a passion for advancing travel and tourism, Andria has over a decade of experience leveraging data to enhance marketing efficiency and program operations. She has previously served as Sr. Vice President of Longwoods International, leading the company in new product development, research production, and technology integration. She has also led global enterprise initiatives at ADARA, guiding development of SaaS measurement solutions, data acquisition, and client services. She has served in research roles at the Office of the Governor, State of Texas, and the Georgia Department of Economic Development. While leading tourism research for these states, she spearheaded international research initiatives with the Southeast Tourism Society and the U.S. Travel Association.
She earned a BA in communications and an MS in recreation, park and tourism sciences, both from Texas A&M University.
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