Andria Godfrey is the Vice President of Longwoods International, leading the company in new product development, research production, and technology integration. Previously, she led global enterprise initiatives at ADARA, guiding development of SaaS measurement solutions, data acquisition, and client services. With a passion for advancing travel and tourism, Andria has over a decade of experience leveraging data to enhance marketing efficiency and program operations. She has served in research roles at the Office of the Governor, State of Texas, and the Georgia Department of Economic Development. While leading tourism research for these states, she spearheaded international research initiatives with the Southeast Tourism Society and the U.S. Travel Association.
Andria is an active member of the travel and tourism community, serving on the Travel and Tourism Research Association board of directors. She also directs emerging leadership programs for the travel research community and serves on the Destinations International Advocacy Committee. She earned a BA in communications and an MS in recreation, park and tourism sciences, both from Texas A&M University.