John Bowen

John Bowen has over 40 years of extensive experience in the hospitality industry as a scholar, professor, practitioner, and consultant. He has worked in food and beverage at hotels and restaurants, as a corporate F&B manager, and owned a downtown Dallas pub for 15 years. He is currently an industry advisor to KYC Hospitality, a tech company delivering innovative solutions to the hotel industry, and he serves as an expert witness on court cases related to hospitality marketing. John has also served as Chair of the Advisory Board of the Hospitality and Tourism Research Centre at the School of Hotel & Tourism Management, The Hong Kong Polytechnic University, and as the Dean of the Conrad N. Hilton College at the University of Houston, where he held the Barron Hilton Distinguished Chair.

John has a BS in hotel administration from Cornell University, an MS in curriculum and instruction and an MBA from Texas A&M University, Corpus Christi, and a PhD in marketing from Mays Business School at Texas A&M University. Before joining the faculty at USC Bovard College, John taught at the University of Houston, Bond University in Australia, and the University of Nevada, Las Vegas, where he earned numerous awards and honors for research and teaching. The Graduate Education & Graduate Student Research Conference in Hospitality & Tourism presented John with the Founder’s Award in honor of his contribution to graduate education. And, in recognition of his work in hospitality education, the mayor of Houston proclaimed Nov. 21, 2014, as John Bowen Day.

A prolific writer and researcher, John is the co-author with Philip Kotler of Marketing for Hospitality and Tourism, the leading hospitality marketing textbook. His academic publications have received numerous awards and are among the most widely cited articles in their area.

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