Our online MS in Hospitality and Tourism program examines the full breadth of this dynamic industry and prepares well-rounded professionals to advance in their careers. As a student in the program, you’ll become well versed in analyzing and managing service quality, marketing, financial and revenue management, human resources, and events. Additionally, you’ll learn how to use data analytics to make strategic decisions that benefit your organizations.

We’ll also prepare you with the skills and knowledge that tomorrow’s hospitality and tourism leaders need. In particular, you’ll explore innovations, trends, and technologies, as well as sustainability and diverse and ethical practices.

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Innovations, Trends, and Technologies

In this program you’ll explore and evaluate different technologies and trends affecting the future development of the industry. For example, you’ll consider special interest tourism, such as event tourism, film tourism, and agrotourism. You’ll also discuss how different technologies like augmented or virtual reality are affecting the field.


Our program stresses both environmental and economic sustainability. You’ll explore sustainability standards, benchmarks, regulations, and certifications for the hospitality and tourism industry. And, you’ll put this into practice by learning how to conduct an impact analysis.

Diversity & Culture

From the employees you hire to your global customers, this field requires people who embrace and appreciate our diversity and cultural differences. Our program was designed by a multi-cultural faculty team with global hospitality and tourism experience. You’ll study cultural, psychographic, and demographic attributes to better understand today’s global consumers.

Ethical Practices

Ethical practices are examined throughout the program. You’ll explore what ethics are, investigate moral dilemmas in the industry, and assess the intersection of corporate social responsibility, strategy, and performance.

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No matter how the industry changes, you’ll come out of this master’s program with a global perspective and sharp critical thinking skills. You’ll be able to look at data and trends and make smart decisions—for both the future of your organizations and for a more sustainable future. The online MS in Hospitality & Tourism program at USC will ensure you are well-equipped with the tools you need to be a leader in the hospitality and tourism industry.

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