Zameer Baber is Head of Digital Strategy and Transformation at Point B, a mid-size management consulting firm headquartered in the United States. Prior to consulting, he served in a number of capacities supporting marketing, IT, and digital transformation at Target Corporation in Minneapolis. He has over 20 years of experience helping organizations design and implement strategies focused on adopting new digital technologies and utilizing emerging media channels.
Zameer received his BSc in computer systems engineering from Arizona State University and an MSc in major program management from Saïd Business School at the University of Oxford. He is currently pursuing his DBA at IE Business School in Spain, focusing his research on the culture within digital transformations. He has written about leveraging digital tools for B2B sales in Sales and Marketing Management, and about using customer experience to boost revenue in Global Fintech Series.